A documentary focused on Melania Trump has recorded modest box office results in the United Kingdom, with cinema operator Vue acknowledging that ticket sales have been softer than initially anticipated.

The film, which explores the life, public role and personal journey of the former First Lady of the United States, opened in selected UK cinemas following its international release.

Vue Cinemas confirmed that audience turnout has been limited in the early days of the run, reflecting what industry figures describe as a niche but engaged viewer base.

The documentary was released on a selective schedule rather than a wide commercial rollout, a strategy commonly used for political and biographical films aimed at specific audiences rather than mass-market appeal.

Distributors and industry analysts note that documentaries centred on political figures often perform unevenly in cinemas, particularly outside the United States, where public familiarity and media saturation differ.

They add that theatrical performance represents only one element of a broader distribution plan, with streaming platforms, digital rentals and international licensing expected to reach wider audiences over time.

Supporters of the project emphasise that the film offers a rare, personal perspective on Melania Trump’s experiences during a pivotal period in American politics, highlighting her independence, resilience and approach to public service.

They argue that interest in the documentary may grow as it becomes more accessible beyond cinemas and as political discussion surrounding the Trump family remains prominent globally.

While early UK box office figures have been subdued, industry observers stress that documentary success is increasingly measured across multiple platforms, suggesting that the film’s overall reach and impact will become clearer in the coming months.