Beautiful Virgin Islands

Tuesday, Jun 03, 2025

Netflix tests charges for sharing passwords between households

Netflix tests charges for sharing passwords between households

Scheme being trialled in Chile, Costa Rica and Peru seen as way to make more money from existing subscribers as growth slows
The days of sharing Netflix passwords could soon be over. The streaming company has begun testing a new feature that would charge people to add multiple profiles to an account.

The scheme is being trialled in Chile, Costa Rica and Peru. It is unclear if and when the feature will be rolled out in other countries.

In a statement, Chengyi Long, Netflix’s director of product innovation, said Netflix has “always made it easy for people who live together to share their Netflix account”, allowing people to create separate profiles on a single subscription. But, “accounts are being shared between households – impacting our ability to invest in great new TV and films for our members,” Long said.

The new features will charge subscribers who share their accounts for up to two people outside their household. Subscribers will be charged about $2.98 a month in Chile, $2.99 in Costa Rica and about $2.12 in Peru.

Last year, the company introduced two-step verification, a more subtle way to curb password sharing. But the new charge to subscribers will be the company’s strictest crackdown on the practice yet.

The end of Netflix password sharing is another shift in the company’s strategy that suggests it is looking toward its existing customers, rather than new subscribers, to help grow the company’s revenue.

In January, Netflix announced it would increase the price of its most popular subscription from $14 to $15.50 – its second price increase in two years. Soon after, the company said it forecasts just 2.5 million new subscribers joining Netflix in the first quarter of 2022 – the lowest number in years.

Netflix has also been competing with new streaming platforms that debuted over the last few years, like Disney+ and HBO Max, though it still remains the most popular streaming platform. Analysts have said that streaming platforms, including Netflix, have been keeping their prices low to entice new subscribers, though the prices we see now may not last for long.

Media executives have spoken out about how the streaming wars have not exactly been lucrative for companies who had long been used to getting profit from both high cable costs and TV advertisers, particularly because of password sharing.

“Media companies have had a fabulous distribution system for decades,” Tom Rutledge, chief executive of Charter Communication, a major US cable company, told CNBC in 2020. But now, “It’s just too easy to get the product without paying for it.”
Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Harvard Urges US to Unfreeze Funds for Public Health Research
Businessman Mauled by Lion at Luxury Namibian Lodge
Researchers Consider New Destinations Beyond the U.S.
53-Year-Old Doctor Claims Biological Age of 23
Trump Struggles to Secure Trade Deals With China and Europe
Russia to Return 6,000 Corpses Under Ukraine Prisoner Swap Deal
Microsoft Lays Off Hundreds More Amid Restructuring
Harvey Weinstein’s Publicist Embraces Notoriety
Macron and Meloni Seek Unity Despite Tensions
Trump Administration Accused of Obstructing Deportation Cases
Newark Mayor Sues Over Arrest at Immigration Facility
Center-Left Candidate Projected to Win South Korean Presidency
Trump’s Tariffs Predicted to Stall Global Economic Growth
South Korea’s President-Elect Expected to Take Softer Line on Trump and North Korea
Trump’s China Strategy Remains a Geopolitical Puzzle
Ukraine Executes Long-Range Drone Strikes on Russian Airbases
Conservative Karol Nawrocki wins Poland’s presidential election
Study Identifies Potential Radicalization Risk Among Over One Million Muslims in Germany
Good news: Annalena Baerbock Elected President of the UN General Assembly
Apple Appeals EU Law Over User Data Sharing Requirements
South Africa: "First Black Bank" Collapses after Being Looted by Owners
Poland will now withdraw from the EU migration pact after pro-Trump nationalist wins Election
"That's Disgusting, Don’t Say It Again": The Trump Joke That Made the President Boil
Trump Cancels NASA Nominee Over Democratic Donations
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OnlyFans for Sale: From Lockdown Lifeline to Eight-Billion-Dollar Empire
Mayor’s Security Officer Implicated | Shocking New Details Emerge in NYC Kidnapping Case
Hegseth Warns of Potential Chinese Military Action Against Taiwan
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Jamie Dimon Warns U.S. Bond Market Faces Pressure from Rising Debt
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Taylor Swift Gains Ownership of Her First Six Albums
Bangkok Ranked World's Top City for Remote Work in 2025
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
×