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Sainsbury's and Morrisons Accused of Displaying Prohibited Tobacco Ads
Supermarkets under scrutiny for in-store promotions of heated tobacco devices, potentially violating 2002 advertising ban
Major UK supermarkets Sainsbury's and Morrisons are facing scrutiny for allegedly displaying advertisements for heated tobacco devices in their stores, potentially violating the Tobacco Advertising and Promotion Act 2002.
Trading Standards authorities have raised concerns over video screens and posters promoting devices like iQos, which deliver nicotine by heating tobacco rather than burning it.
The supermarkets contend that the advertising laws do not apply to these products, while experts argue that heated tobacco is less harmful than cigarettes but more harmful than vapes, and less effective at aiding smoking cessation.
Trading Standards authorities have raised concerns over video screens and posters promoting devices like iQos, which deliver nicotine by heating tobacco rather than burning it.
The supermarkets contend that the advertising laws do not apply to these products, while experts argue that heated tobacco is less harmful than cigarettes but more harmful than vapes, and less effective at aiding smoking cessation.
