Beautiful Virgin Islands

Tuesday, Jul 15, 2025

The Evolution of Jet Set Style

The Evolution of Jet Set Style

From futuristic 60s frocks to modern athleisure, see the fashionable shift of jet set style throughout the years.

The advent of widespread air travel in the 1950s and '60s created the perfect conditions for fashionable styles that came to define the original jet set look. Because air travel was initially reserved for the elite class due to its hefty price tag, jetsetters would often sport a bevy of fashion's most exclusive designers while making their way to their favorite locales-Andre Courrèges, Pierre Cardin, Pierre Balmain, Chanel, and many others.

Also popularized during this era were luxury and private full-service resorts where memorable socialites would frequent lush spas, pools, and restaurants. The phenomena of the paparazzi would also prove to be a major development during this era with dozens of photographers following society women from the airport tarmac to their exclusive resorts. Favorite cities of society's travelling elite during the advent of jet set style were Rome, Cannes, Vienna, Mykonos, and dozens more.



El Venerol in Marbella, Spain, 1967.



Sardinia, Italy, 1967.

Early style icons of this glamourous period included Audrey Hepburn, Rita Hayworth, Ava Gardner, and countless others. For these beauties, walking the platforms of their private jets was a fashionable runway. For the 1950s especially, Christian Dior's New Look proved to have a major influence on the jet set styles of fashionable travelers. Though the exaggerated silhouette may seem impractical to the modern eye, a full skirt and a chic handbag was the go-to favorite for a chic jet set moment. Whether it be sprawling Dior-inspired peacoats or chic linen separates, jet set styles of the '50s and early '60s prioritized a certain level of chicness rather than focusing on comfort.



Ava Gardner in Los Angeles, California, 1954.



Rita Hayworth in London, 1956.

As air travel became a hot-button focus in the mid-1960s due to the Space Race, jet set travel became increasingly futuristic and angular in silhouette. With designers like Paco Rabanne and Pierre Cardin crafting forward-thinking ready-to-wear, women began to opt for more synthetic fibers and shapes that abandoned the unabashed glamour of prior decades. Accessories-wise, women began to spot knee-high boots, angular carry ons, and circular sunglasses to shield the blinding paparazzi flashes.



Brigitte Bardot in France, 1967.



Catherine Deneuve in London, 1965.

Moving into the '70s, the age of glamourous jet set began to decrease due to an international oil crisis that widely reduced air travel. Despite a slight decrease in travel, the era's stars-Bianca Jagger, Farrah Fawcett, Jane Birkin-opted for freeing, printed styles that became synonymous with the light-hearted decade.

With an industry-wide push for more wearable and casual styles from the likes of Calvin Klein and Donna Karan in the 1980s and '90s, travel styles became more relaxed, too. The days of elaborate gowns and opera gloves were long gone and were instead replaced with more attainable outfits. Two-piece sets became a favorite of travelers of all statuses as they allowed for an unrivaled sense of ease throughout trips. Despite this shift to more casual ready-to-wear, there was still an emphasis on luxury and vibrant accessories-lots of Louis Vuitton luggage and statement designer sunglasses.



Farrah Fawcett in Los Angeles, 1977.



Naomi Campbell in Paris, 1994.

Modern jet set styles have mostly continued with the casual separates seen throughout the prior two decades. Though the pandemic widely halted international travel, and thus sartorial moments, celebrity outfits have been back in the forefront of social media feeds and throughout international travel hubs as of late. With society's undying emphasis on comfort and maneuverability, expect lots of stretchy knits and matching sets. For those looking to spruce up their casual outfits, oversized blazers and jackets have been a recent go-to, affording wearers the option to dress up and down their styles. Here, see the best recent jet set looks from some of fashion's biggest celebrities.


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Ghislaine Maxwell Says She’s Ready to Testify Before Congress on Epstein’s Criminal Empire
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
President Trump Visits Flood-Ravaged Texas, Praises Community Strength and First Responders
From Mystery to Meltdown, Crisis Within the Trump Administration: Epstein Files Ignite A Deepening Rift at the Highest Levels of Government Reveals Chaos, Leaks, and Growing MAGA Backlash
Trump Slams Putin Over War Death Toll, Teases Major Russia Announcement
Reparations argument crushed
Rainmaker CEO Says Cloud Seeding Paused Before Deadly Texas Floods
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
French Journalist Acquitted in Controversial Case Involving Brigitte Macron
Elon Musk’s xAI Targets $200 Billion Valuation in New Fundraising Round
Kraft Heinz Considers Splitting Off Grocery Division Amid Strategic Review
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
EU Proposes New Tax on Large Companies to Boost Budget
Trump Imposes 35% Tariffs on Canadian Imports Amid Trade Tensions
Junior Doctors in the UK Prepare for Five-Day Strike Over Pay Disputes
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
Bitcoin Reaches New Milestone of $116,000
Biden’s Doctor Pleads the Fifth to Avoid Self-Incrimination on President’s Medical Fitness
Grok Chatbot Faces International Backlash for Antisemitic Content
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
×