Beautiful Virgin Islands

Friday, Apr 03, 2026

The Evolution of Jet Set Style

The Evolution of Jet Set Style

From futuristic 60s frocks to modern athleisure, see the fashionable shift of jet set style throughout the years.

The advent of widespread air travel in the 1950s and '60s created the perfect conditions for fashionable styles that came to define the original jet set look. Because air travel was initially reserved for the elite class due to its hefty price tag, jetsetters would often sport a bevy of fashion's most exclusive designers while making their way to their favorite locales-Andre Courrèges, Pierre Cardin, Pierre Balmain, Chanel, and many others.

Also popularized during this era were luxury and private full-service resorts where memorable socialites would frequent lush spas, pools, and restaurants. The phenomena of the paparazzi would also prove to be a major development during this era with dozens of photographers following society women from the airport tarmac to their exclusive resorts. Favorite cities of society's travelling elite during the advent of jet set style were Rome, Cannes, Vienna, Mykonos, and dozens more.



El Venerol in Marbella, Spain, 1967.



Sardinia, Italy, 1967.

Early style icons of this glamourous period included Audrey Hepburn, Rita Hayworth, Ava Gardner, and countless others. For these beauties, walking the platforms of their private jets was a fashionable runway. For the 1950s especially, Christian Dior's New Look proved to have a major influence on the jet set styles of fashionable travelers. Though the exaggerated silhouette may seem impractical to the modern eye, a full skirt and a chic handbag was the go-to favorite for a chic jet set moment. Whether it be sprawling Dior-inspired peacoats or chic linen separates, jet set styles of the '50s and early '60s prioritized a certain level of chicness rather than focusing on comfort.



Ava Gardner in Los Angeles, California, 1954.



Rita Hayworth in London, 1956.

As air travel became a hot-button focus in the mid-1960s due to the Space Race, jet set travel became increasingly futuristic and angular in silhouette. With designers like Paco Rabanne and Pierre Cardin crafting forward-thinking ready-to-wear, women began to opt for more synthetic fibers and shapes that abandoned the unabashed glamour of prior decades. Accessories-wise, women began to spot knee-high boots, angular carry ons, and circular sunglasses to shield the blinding paparazzi flashes.



Brigitte Bardot in France, 1967.



Catherine Deneuve in London, 1965.

Moving into the '70s, the age of glamourous jet set began to decrease due to an international oil crisis that widely reduced air travel. Despite a slight decrease in travel, the era's stars-Bianca Jagger, Farrah Fawcett, Jane Birkin-opted for freeing, printed styles that became synonymous with the light-hearted decade.

With an industry-wide push for more wearable and casual styles from the likes of Calvin Klein and Donna Karan in the 1980s and '90s, travel styles became more relaxed, too. The days of elaborate gowns and opera gloves were long gone and were instead replaced with more attainable outfits. Two-piece sets became a favorite of travelers of all statuses as they allowed for an unrivaled sense of ease throughout trips. Despite this shift to more casual ready-to-wear, there was still an emphasis on luxury and vibrant accessories-lots of Louis Vuitton luggage and statement designer sunglasses.



Farrah Fawcett in Los Angeles, 1977.



Naomi Campbell in Paris, 1994.

Modern jet set styles have mostly continued with the casual separates seen throughout the prior two decades. Though the pandemic widely halted international travel, and thus sartorial moments, celebrity outfits have been back in the forefront of social media feeds and throughout international travel hubs as of late. With society's undying emphasis on comfort and maneuverability, expect lots of stretchy knits and matching sets. For those looking to spruce up their casual outfits, oversized blazers and jackets have been a recent go-to, affording wearers the option to dress up and down their styles. Here, see the best recent jet set looks from some of fashion's biggest celebrities.


Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Trump’s Strategic Pressure on UK Seen as Push for Stronger Alignment and Fairer Terms
UK Focuses on Trade Finance to Secure Critical Materials for Defence and Energy Sectors
Majority of UK Businesses Hit by Middle East Conflict While Confidence Holds Firm
UK Royal Navy Faces Renewed Scrutiny as Debate Intensifies Over Capability and Readiness
Reform UK Faces Mounting Distractions as Policy Agenda Struggles to Gain Traction
Investigation Launched Into Northern Cyprus IVF Clinics After UK Families Receive Incorrect Sperm
International Meeting Issues Unified Call to Safeguard Navigation Through Strait of Hormuz
Potential Strait of Hormuz Closure Raises Concerns Over UK Food and Medicine Supply Chains
UK Leads Coalition of Over Forty Nations Urging Iran to Reopen Strait of Hormuz
UK Secures Tariff-Free Access for Medicines in Landmark US Pharma Trade Agreement
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
Bank of England Signals Caution as Bailey Advises Markets Against Expecting Rate Hikes
UK to Convene Global Coalition to Restore Shipping Through Strait of Hormuz
Trump Signals Possible NATO Reassessment, Emphasizes Stronger U.S. Strategic Autonomy
Australia Joins British-Led Efforts to Reopen Strait of Hormuz Amid Escalating Tensions
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
UK Regulator Launches Investigation Into Microsoft’s Business Software Practices
Kanye West Set for High-Profile Return to UK Stage at Wireless Festival
Trump Presses Europe to Strengthen Commitment as Iran Conflict Escalates
UK to Deploy Additional Troops to Middle East Amid Rising Regional Tensions
UK Authorities Face Claims of Heavy-Handed Measures in Monitoring Released Pro-Palestine Activists
Trump Calls on UK to Secure Its Own Energy as Iran Conflict Intensifies
Nigel Farage Declines Invitation to UK Conservative Conference Led by Liz Truss
Trump Warns Allies to Take Responsibility as Rift Deepens with UK and France Over Iran Conflict
How Britain’s Prime Minister Controls U.S. Bomber Access in Escalating Iran Conflict
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
Eli Lilly Seeks UK Pricing Deal to Unlock Renewed Pharmaceutical Investment
Three Arrested in UK After Massive Cocaine Haul Discovered Hidden in Banana Shipment
UK Fuel Prices Poised for Further Surge Amid Global Energy Pressures
Apple Subsidiary Penalized by UK Authorities for Breach of Moscow Sanctions
Western Allies Intensify Coordinated Sanctions Strategy Against Russia
UK Lawmakers Face Criticism Over Renewed Push for Social Media Restrictions
Starmer Signals UK Crackdown on Addictive Social Media Features
Rising Costs Push One in Five UK Hospitality Businesses to the Brink of Closure
Man Arrested on Suspicion of Attempted Murder After Car Strikes Pedestrians in UK, Injuring Seven
Escalating Conflict Involving Iran Tightens Fiscal Pressures and Highlights UK Economic Vulnerabilities
UK Moves to Confront Russian ‘Shadow Fleet’ Operating in Its Waters
×