The Trump administration has rolled back a previous executive order that mandated safeguards for AI technologies, claiming that the restrictions hinder innovation in the sector.

This decision comes as actress Scarlett Johansson renewed her demand for legislative measures to prevent the unauthorized use of personal likenesses in AI-generated content.

Johansson's concerns were raised after her image was used without consent in a video opposing Kanye West, prompting her to call on U.S. lawmakers to introduce new protections.

In a related development, OpenAI delayed the launch of a tool after complaints emerged that its synthesized voice resembled Johansson’s, although the company stated any similarity was coincidental.

The administration's move to ease AI regulations is positioned as an effort to bolster American technological innovation, contrasting with calls from industry advocates and some international stakeholders for tighter oversight of generative AI technologies.