Beautiful Virgin Islands

Tuesday, Aug 12, 2025

X Factor's Alexandra Burke reveals music industry racism

Singer Alexandra Burke has spoken out about her experiences of racism in the music industry, revealing she was asked to bleach her skin "to look whiter".

After winning X Factor, Burke said she was told she would "have to work 10 times harder than a white artist, because of the colour of your skin".

In a 15-minute Instagram video, she recalls being told: "You can't have braids, you can't have an afro.

"You have to have hair... that appeals to white people."

The 31-year-old star, who won the TV talent show in 2008 at the age of 19, described the experiences as "heartbreaking".

Burke, who refused to bleach her skin, said she was inspired to tell her story by fellow X Factor contestant Misha B, who recently spoke out about "being devalued" at the hands of the music industry.

Misha B claimed the X Factor projected "this angry black girl narrative", using words such as "feisty" and "bully" to describe her after one a live performance on the show. The 2011 contestant said it left her feeling suicidal.


'Hurtful'

"I could have spoken up much earlier, but was too scared to," said Burke, whose Instagram post has attracted a lot of attention, and sympathy, on social media.

The music star revealed the micro-aggressions she experienced at the hands of record labels, being told regularly that she "comes across aggressive".

She said she was told: "You can't release this kind of music, because white people don't understand that", and added: "I am so upset with myself that I allowed that."

Burke, whose hit singles Hallelujah, Bad Boys and All Night Long were all nominated for Brit Awards, also played the lead in the critically acclaimed West End musical The Bodyguard.

The singer said was told: "Because you're a black girl, you won't make it that far in the industry... if you were white, you would be bigger than what you are now, you could sell more records, you'd be a Brit Award-winner".

"It's hurtful," she added.

She was raised in north London by her mother, Soul II Soul singer Melissa Bell, who died in August 2017 - just before Burke was due to take part in Strictly Come Dancing.

She recalled how one journalist accused her of "being a diva" when she asked not to do any publicity on the show's red carpet, which happened to be taking place on the same day as her mother died.


'Be kind'

"That was the image they had of me, because of the papers." she said. "I was so scared on that show. So many trolls, telling me all kinds of stuff.

"I have no idea how I got through it. I don't even like thinking about that experience. It's simply because of me being a black, strong woman.

"I can speak up for myself because that's how I've been taught. But I would never do it in a way that offends people or hurts anyone."

She said the Black Lives Matter movement had persuaded her to share her experiences because "the truth is all we've got".

"I just feel like people need to not see colour," said Burke. "My mum always raised me to never see colour. I will continue that way because that's what makes me happy.

"People are people. We are all human, we all have feelings. So be kind."

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Trump Proposes Land Concessions to End Ukraine War
New Road Safety Measures Proposed in the UK: Focus on Eye Tests and Stricter Drink-Driving Limits
Viktor Orbán Criticizes EU's Financial Support for Ukraine Amid Economic Concerns
South Korea's Military Shrinks by 20% Amid Declining Birthrate
US Postal Service Targets Unregulated Vape Distributors in Crackdown
Duluth International Airport Running on Tech Older Than Your Grandmother's Vinyl Player
RFK Jr. Announces HHS Investigation into Big Pharma Incentives to Doctors
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Security flaws in a carmaker’s web portal let one hacker remotely unlock cars from anywhere
Street justice isn’t pretty but how else do you deal with this kind of insanity? Sometimes someone needs to standup and say something
Armenia and Azerbaijan sign U.S.-brokered accord at White House outlining transit link via southern Armenia
Barcelona Resolves Captaincy Issue with Marc-André ter Stegen
US Justice Department Seeks Release of Epstein and Maxwell Grand Jury Exhibits Amid Legal and Victim Challenges
Trump Urges Intel CEO Lip-Bu Tan to Resign Over Alleged Chinese Business Ties
Scotland’s First Minister Meets Trump Amid Visit Highlighting Whisky Tariffs, Gaza Crisis and Heritage Links
Trump Administration Increases Reward for Arrest of Venezuelan President Maduro to Fifty Million Dollars
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
OpenAI Launches GPT‑5, Its Most Advanced AI Model Yet
Embarrassment in Britain: Homelessness Minister Evicted Tenants and Forced to Resign
President Trump nominated Stephen Miran, his top economic adviser and a critic of the Federal Reserve, to temporarily fill an open Fed seat
The AI-Powered Education Revolution: Market Potential and Transformative Impact
Chikungunya Virus Outbreak in Southern China: Over 7,000 Hospitalized
French wine makers have seen catastrophic damage to vines that were almost ready to be harvested after the worst fires in more than 70 years burned through the south of the country
US Lawmaker Probes Intel CEO’s China Ties Amid National Security Concerns
Brazilian President Lula says he’ll contact the leaders of BRICS states to propose a unified response to U.S. tariffs
Trump Open to Meeting Putin as Soon as Next Week, with Possible Trilateral Summit Including Zelenskiy
Katy Perry and Justin Trudeau spark dating rumors, joining high stakes world of celeb-politician romances
US envoy Steve Witkoff arrived in Moscow to seek a breakthrough in the Ukraine war ahead of President Trump’s peace deadline
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Nine people have been hospitalized and dozens of salmonella cases have been reported after an outbreak of infections linked to certain brands of pistachios and pistachio-containing products, according to the Public Health Agency of Canada
Karol Nawrocki Inaugurated as Poland’s President, Setting Stage for Clash with Tusk Government
Trump Signals JD Vance as ‘Most Likely’ MAGA Successor for 2028
US Charges Two Chinese Nationals for Illegal Nvidia AI Chip Exports
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
U.S. Tariff Policy Triggers Market Volatility Amid Growing Global Trade Tensions
Tariffs, AI, and the Shifting U.S. Macro Landscape: Navigating a New Economic Regime
Representative Greene Urges H-1B Visa Cuts Amid U.S.-India Trade Tensions
U.S. House Committee Subpoenas Clintons and Senior Officials in Epstein Investigation
Sydney Sweeney Registered as Republican as Controversial American Eagle Ad Sparks Debate
Trump Accuses Major Banks of Politically Motivated Account Denials and Prepares Executive Order
TikTok Removes Huda Kattan Video Over Anti-Israel Conspiracy Claims
Trump Threatens Tariffs on India Over Russian Oil Imports
German Finance Minister Criticizes Trump’s Attacks on Institutions
U.S. Proposes Visa Bond of Up to $15,000 for Some Applicants
U.S. Farmers Increase Lobbying Amid Immigration Crackdown
Elon Musk Receives $23.7 Billion Tesla Stock Award
Texas House Paralyzed After Democrats Walk Out Over Redistricting
Mexican Cartels Complicate Sheinbaum’s U.S. Security Talks
×