Beautiful Virgin Islands

Tuesday, Dec 30, 2025

How to stop the spread of fake news? Pause for a moment

How to stop the spread of fake news? Pause for a moment

It’s easy to get distracted by the urge to hit ‘share’. But most of us wouldn’t, if we gave it a moment’s thought

For a while now, I’ve been struggling to find words for a certain kind of mental state I keep experiencing, and of which I see signs in others. It’s not “being distracted”, but it’s not not “being distracted”, either. We tend to think of distraction as an all-or-nothing affair: either you’re concentrating successfully on something, or else you’ve been distracted by Twitter or Netflix yet again. But this is more like an erosion of attention, consistent with at least nominally remaining focused on the task at hand. (The label that comes closest is probably “continuous partial attention”, coined by the writer Linda Stone.) One key symptom is what I can only describe as an impatience with one’s own cognitive processes – an unwillingness to think your thoughts all the way through to the end. And I’m beginning to wonder if this bears some blame for the various predicaments we’re in.

My hunch was reinforced by a new study, which I discovered via Research Digest, about why people share fake news online. The two usual theories are that people who do so aren’t the sharpest tools in the shed (they believe the stories are true), or that they’re cynical jerks focused on slandering the opposition (they don’t care if they’re not true). But the Canadian psychologist Gordon Pennycook and his colleagues found evidence that most people prone to sharing fake news do think it’s important to share only true stories, and are capable of detecting fabricated ones. It’s just that they get distracted – by, among other things, the urge to share the story they’re reading – before they’ve had a proper chance to reflect on its veracity.

“It is hard to imagine,” the researchers write, “that large numbers of people really believed, for example, that Hillary Clinton was operating a child sex ring out of a pizza shop,” and their findings suggest they probably didn’t. When prompted to reflect on the accuracy of a fake headline, participants became much less likely to share it; that simple intervention was sufficient to make them dwell on their own thought processes long enough to see the story was suspect.

I wonder if this also helps explain the depressing tendency in contemporary debate to assume one’s opponents must be acting in bad faith – that instead of believing what they claim to believe, they must be motivated, deep down, by the desire to be evil. After all, how likely is it really that the average Conservative politician “hates poor people”, in a literal or conscious way? Or that people who disagree with you about how to treat childhood gender dysphoria must secretly revel in the suffering of children? Or that Bernie Sanders is, in any meaningful sense of the term, a white supremacist? A few moments’ reflection is enough to see that all are highly improbable. But I’ve seen them all, more or less often, online. And they’re clearly a terrible basis for actually changing anybody’s mind.

Maybe one day they’ll invent a smartphone accessory that physically seizes you by the collar just as you’re about to retweet and yells: “Come on – really? Listen to yourself!”

In the meantime, before we set out to convince others to believe what we believe, it might be worth pausing for a minute, to decide if we truly believe it ourselves.


Listen to this

The writer Rob Walker explores how uncomfortable it can feel to slow down in It Hurts To Be Present, an episode of the Hurry Slowly podcast.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Apple Escalates Legal Fight by Appealing £1.5 Billion UK Ruling Over App Store Fees
UK Debt Levels Sit Mid-Range Among Advanced Economies Despite Rising Pressures
UK Plans Royal Diplomacy with King Charles and Prince William to Reinvigorate Trade Talks with US
King Charles and Prince William Poised for Separate 2026 US Visits to Reinforce UK-US Trade and Diplomatic Ties
Apple Moves to Appeal UK Ruling Ordering £1.5 Billion in Customer Overcharge Damages
King Charles’s 2025 Christmas Message Tops UK Television Ratings on Christmas Day
The Battle Over the Internet Explodes: The United States Bars European Officials and Ignites a Diplomatic Crisis
Princesses Beatrice and Eugenie Join Royal Family at Sandringham Christmas Service
Fine Wine Investors Find Little Cheer in Third Year of Falls
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
Starmer and Trump Coordinate on Ukraine Peace Efforts in Latest Diplomatic Call
The Pilot Barricaded Himself in the Cockpit and Refused to Take Off: "We Are Not Leaving Until I Receive My Salary"
UK Fashion Label LK Bennett Pursues Accelerated Sale Amid Financial Struggles
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
Women in Partial Nudity — and Bill Clinton in a Dress and Heels: The Images Revealed in the “Epstein Files”
US Envoy Witkoff to Convene Security Advisers from Ukraine, UK, France and Germany in Miami as Peace Efforts Intensify
UK Retailers Report Sharp Pre-Christmas Sales Decline and Weak Outlook, CBI Survey Shows
UK Government Rejects Use of Frozen Russian Assets to Fund Aid for Ukraine
UK Financial Conduct Authority Opens Formal Investigation into WH Smith After Accounting Errors
UK Issues Final Ultimatum to Roman Abramovich Over £2.5bn Chelsea Sale Funds for Ukraine
Rare Pink Fog Sweeps Across Parts of the UK as Met Office Warns of Poor Visibility
UK Police Pledge ‘More Assertive’ Enforcement to Tackle Antisemitism at Protests
UK Police Warn They Will Arrest Protesters Chanting ‘Globalise the Intifada’
Trump Files $10 Billion Defamation Lawsuit Against BBC as Broadcaster Pledges Legal Defence
UK Says U.S. Tech Deal Talks Still Active Despite Washington’s Suspension of Prosperity Pact
UK Mortgage Rules to Give Greater Flexibility to Borrowers With Irregular Incomes
UK Treasury Moves to Position Britain as Leading Global Hub for Crypto Firms
U.S. Freezes £31 Billion Tech Prosperity Deal With Britain Amid Trade Dispute
Prince Harry and Meghan’s Potential UK Return Gains New Momentum Amid Security Review and Royal Dialogue
Zelensky Opens High-Stakes Peace Talks in Berlin with Trump Envoy and European Leaders
Historical Reflections on Press Freedom Emerge Amid Debate Over Trump’s Media Policies
UK Boosts Protection for Jewish Communities After Sydney Hanukkah Attack
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
×