Beautiful Virgin Islands

Wednesday, Oct 15, 2025

Tag Heuer Connects With Nintendo for Super Mario Smartwatch

Tag Heuer Connects With Nintendo for Super Mario Smartwatch

The luxury watch brand joins forces with Nintendos most beloved character for its Connected smartwatch.

Tag Heuer, the luxury watch brand that has collaborated with everyone from supermodel Bella Hadid to L'OFFICIEL coverstar and Olympic athlete Sydney McLaughlin, joins forces with another cultural figure for its latest timepiece. This time, the Swiss-born company teams up with Japanese brand Nintendo's most recognizable character: Super Mario.

"The inspiration for this collaboration came from our desire to gamify and bring excitement to our new wellness application and Super Mario instantly came to our minds,” says CEO of Tag Heuer Frédéric Arnault. “And it’s not just his international and intergenerational appeal that clinched it. Mario is the ultimate super-active character whose perseverance and tenacity get him out of every situation."

The video game character features on Tag Heuer's Connected smartwatch for an interactive accessory that combines watchmaking and gaming. "The Tag Heuer Connected is the perfect companion for a connected life and every active person’s best friend. With this Super Mario limited-edition smartwatch, they can add a bit of fun and originality to their activities and wellness," Arnault says.



Just like the beloved video game, the latest launch from Tag Heuer is full of action-packed features. The smartwatch's special additions are focused on getting users active, with the timepiece starting each morning with a welcome salute from Mario. As the wearer reaches their step goal throughout the day, different animations encourage their progress, including Mario's Super Mushroom and Super Star icons. When the step count target is reached, the smartwatch congratulates the user with an animation of Mario climbing the Goal Pole, a memorable feature from the video game.

The watch's design combines playful references to the world of Mario with the brand's world-renowned quality. Four different watch faces included in the collab ensure a timepiece suitable to a variety of different lifestyles and design preferences: the Timekeeping watch face, which incorporates retro pixellated elements of the original 1985 Super Mario game; two versions of the Heuer 02 watch face in red and blue or subtle red touches; and the Orbital watch face, which uses iconic elements from the game to replace the watch's neural network.



Plenty of references to the Nintendo game are featured throughout the timepiece's design, with the bezel graduation, push buttons, and crown logo finished in the same red hue as Mario's cap. The bezel is also adorned with star, goal pole, and mushroom icons at the three, six, and nine o'clock markers.

The timepiece's steel case includes two interchangeable watch straps, in black leather on red rubber or red perforated rubber. Additionally, the watch bears Mario's "M" symbol on the strap buckles and crown, and the case back's engraving reads " Tag Heuer x Super Mario Limited Edition."



The limited edition timepiece launch is limited to just 2,000 watches. Available from July 15, the watch can be purchased only in selected Tag Heuer boutiques and the brand's website.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Erika Kirk Delivers Moving Tribute at White House as Trump Awards Charlie Presidential Medal of Freedom
British Food Influencer ‘Big John’ Detained in Australia After Visa Dispute
ScamBodia: The Chinese Fraud Empire Shielded by Cambodia’s Ruling Elite
French PM Suspends Macron’s Pension Reform Until After 2027 in Bid to Stabilize Government
Orange, Bouygues and Free Make €17 Billion Bid for Drahi’s Altice France Telecom Assets
Dutch Government Seizes Chipmaker After U.S. Presses for Removal of Chinese CEO
Bessent Accuses China of Dragging Down Global Economy Amid New Trade Curbs
U.S. Revokes Visas of Foreign Nationals Who ‘Celebrated’ Charlie Kirk’s Assassination
AI and Cybersecurity at Forefront as GITEX Global 2025 Kicks Off in Dubai
DJI Loses Appeal to Remove Pentagon’s ‘Chinese Military Company’ Label
EU Deploys New Biometric Entry/Exit System: What Non-EU Travelers Must Know
Australian Prime Minister’s Private Number Exposed Through AI Contact Scraper
Ex-Microsoft Engineer Confirms Famous Windows XP Key Was Leaked Corporate License, Not a Hack
China’s lesson for the US: it takes more than chips to win the AI race
Australia Faces Demographic Risk as Fertility Falls to Record Low
California County Reinstates Mask Mandate in Health Facilities as Respiratory Illness Risk Rises
Israel and Hamas Agree to First Phase of Trump-Brokered Gaza Truce, Hostages to Be Freed
French Political Turmoil Elevates Marine Le Pen as Rassemblement National Poised for Power
China Unveils Sweeping Rare Earth Export Controls to Shield ‘National Security’
The Davos Set in Decline: Why the World Economic Forum’s Power Must Be Challenged
France: Less Than a Month After His Appointment, the New French Prime Minister Resigns
Hungarian Prime Minister Viktor Orbán stated that Hungary will not adopt the euro because the European Union is falling apart.
Sarah Mullally Becomes First Woman Appointed Archbishop of Canterbury
Mayor in western Germany in intensive care after stabbing
Australian government pays Deloitte nearly half a million dollars for a report built on fabricated quotes, fake citations, and AI-generated nonsense.
US Prosecutors Gained Legal Approval to Hack Telegram Servers
Macron Faces Intensifying Pressure to Resign or Trigger New Elections Amid France’s Political Turmoil
Standard Chartered Names Roberto Hoornweg as Sole Head of Corporate & Investment Banking
UK Asylum Housing Firm Faces Backlash Over £187 Million Profits and Poor Living Conditions
UK Police Crack Major Gang in Smuggling of up to 40,000 Stolen Phones to China
BYD’s UK Sales Soar Nearly Nine-Fold, Making Britain Its Biggest Market Outside China
Trump Proposes Farm Bailout from Tariff Revenues Amid Backlash from Other Industries
FIFA Accuses Malaysia of Forging Citizenship Documents, Suspends Seven Footballers
Latvia to Bar Tourist and Occasional Buses to Russia and Belarus Until 2026
A Dollar Coin Featuring Trump’s Portrait Expected to Be Issued Next Year
Australia Orders X to Block Murder Videos, Citing Online Safety and Public Exposure
Three Scientists Awarded Nobel Prize in Medicine for Discovery of Immune Self-Tolerance Mechanism
OpenAI and AMD Forge Landmark AI-Chip Alliance with Equity Option
Munich Airport Reopens After Second Drone Shutdown
France Names New Government Amid Political Crisis
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
Surge of U.S. Billionaires Transforms London’s Peninsula Apartments into Ultra-Luxury Stronghold
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Jeff Bezos Calls AI Surge a ‘Good’ Bubble, Urges Focus on Lasting Innovation
Japan’s Ruling Party Chooses Sanae Takaichi, Clearing Path to First Female Prime Minister
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Taylor Swift’s ‘Showgirl’ Launch Extends Billion-Dollar Empire
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
×