UK’s Smarter Web Company Joins London Stock Exchange Despite Heavy Bitcoin-Linked Losses
The London-listed tech firm transitions to the main market as its strategic bitcoin treasury faces a $100 million unrealised drawdown amid market volatility
The Smarter Web Company PLC, a UK technology firm known for its web design and online marketing services, has begun trading on the London Stock Exchange’s main market after previously listing on the Aquis Growth Market, marking a significant expansion of its public market footprint.
The move comes as the company continues to pursue an ambitious bitcoin treasury strategy that has attracted investor attention but also exposed the firm to substantial cryptocurrency market risk.
Chief Executive Officer Andrew Webley said the transition to the LSE reflects the company’s growth trajectory since its initial public listing in April 2025 and is expected to broaden access to institutional investors.
The company has integrated a bitcoin treasury policy into its corporate strategy, accumulating a sizeable position in the cryptocurrency through repeated purchases as part of its long-term “10 Year Plan.”
However, recent declines in bitcoin prices have eroded the value of its crypto holdings.
According to market reporting, the firm’s bitcoin inventory — amassed at much higher valuations over the past year — has swung to an unrealised loss of roughly $100 million as prices retreated from peaks seen in late 2025 to levels below $78,000.
Despite this drawdown, Webley reaffirmed the company’s commitment to its strategy, emphasising that it remains focused on long-term accumulation of bitcoin regardless of short-term price movements.
He stressed that the firm’s approach is multi-year rather than designed for short-term gains.
Smarter Web’s strategy mirrors a broader trend among publicly-listed companies that hold bitcoin as part of their balance-sheet allocation, providing investors with equity-based exposure to the cryptocurrency.
The firm has spent several hundred million pounds on bitcoin acquisitions to date, positioning itself at the forefront of the niche segment of bitcoin treasury equities.
While the policy has driven share price volatility and unrealised losses in the current down-cycle, the management’s message to shareholders has been one of conviction in the long-term value of bitcoin.
Market analysts note that companies with significant exposure to cryptocurrency are particularly sensitive to price swings in digital assets, and losses can be amplified when holdings were accumulated at historically high prices.
Smarter Web’s transition to the London Stock Exchange main market comes amid a period of recalibration for bitcoin-focused investors, as broader macroeconomic and sentiment factors influence crypto valuations.
The company maintains that its core technology business provides a foundation alongside its digital asset strategy, and that its listing upgrade supports future growth ambitions and capital market engagement.