Beautiful Virgin Islands

Wednesday, Sep 17, 2025

Microsoft unveils new Bing powered by ChatGPT and takes aim at Google in bid to change how we search the web

Microsoft unveils new Bing powered by ChatGPT and takes aim at Google in bid to change how we search the web

The launch of ChatGPT last year appears to have accelerated what tech giants had planned for artificial intelligence, with Google and now Microsoft revealing how search engines will be freshened up by the technology.

Microsoft has revealed a revamped Bing search engine powered by chatbot technology as an AI arms race with rival Google hots up.

The Windows, Office, and Xbox maker is also giving its Edge web browser an update following a multibillion-dollar investment in OpenAI, which took the world by storm last year by releasing ChatGPT.

While Microsoft has long been a giant of the computing industry, it has lagged behind Google when it comes to its search engine and web browser - with Chrome the global favourite.

It hopes its own chatbot - a large language model like ChatGPT, which is trained on a huge amount of text data to generate answers, summarise information and carry out realistic conversations - will give it a boost.

At a launch event for the new AI-powered services, senior Microsoft figures said the search experience had not changed for 20 years, in a dig at its rivals.

Microsoft has suggested the new features could be available to use within weeks.

How will it work?

Microsoft - an early investor in OpenAI - has described its new Bing features as "an AI copilot for the web".

Rather than just returning a list of websites and adverts, results pages will also have a sidebar where a chatbot will provide more detailed answers.
Advertisement

For example, searching for a recipe won't just give you a list of relevant websites - it might also write one for you.

Bing will also seek to review its search results and compile information into a single, digestible answer.

And there will be a very ChatGPT-style chat experience, separate from the main search engine, where you can have back-and-forth conversations about a topic of your choosing.

New Bing has a ChatGPT-style chatbot feature.

Will this really tempt people to use Bing?

That's the million (or multibillion) dollar question, especially given that Google has become so synonymous with searching the web that it has become a verb.

We don't just look it up, and we certainly don't "Bing it", we "Google it".

Microsoft is counting on its belief that its AI tech is the best - it says the new Bing is running on a "next-generation large language model that is more powerful than ChatGPT", which it has dubbed Prometheus.

"This technology is going to reshape pretty much every software category," said Microsoft boss Satya Nadella at the company's headquarters in Redmond, Washington, on Tuesday.

But Google is also looking to harness similar tech in its products, announcing its own conversational AI service named Bard earlier this week.

Mr Nadella appeared bullish, though, declaring: "The race starts today."

The new Bing invites users to 'ask me anything'.


Is AI going to change how we search the web?


Google and Microsoft are certainly betting on that being the case, having seemingly been spooked by the sudden success of ChatGPT when it was released in November - amassing more than 100 million users already.

It quickly had some users predicting the downfall of traditional search engines, as the upstart chatbot threatened to upend how people prepare for job interviews, journalists write stories, and children do homework.

Search engines will look to beat it by staying up to date with current affairs, which ChatGPT cannot do.

The new Bing, for example, will draw on real-time news and updates, and can also provide references for where it's sourcing information from - addressing a criticism of ChatGPT, which sometimes get its facts wrong.

Startup search engines, like Neeva and You.com, are also looking to leverage chatbots to tempt users away from the usual suspects and take a place in the AI arms race.

Neeva's chief executive Sridhar Ramaswamy, formerly Google's advertising tsar, told Sky News last month that he believed "a platform shift" was on the cards.

Can I try the new Bing now?


Microsoft is already rolling out its new-look search engine but you will have to join a waiting list before you can try it.

In the meantime, it has already been implementing ChatGPT into its Teams software to do things like summarise meetings and offer shortcut responses in chats.

Google's Bard is also being rolled out slowly, first to its "trusted users" before a full release in the coming weeks.

The search giant was due to announce more details about its plans for AI at an event in Paris on Wednesday.

Newsletter

Related Articles

Beautiful Virgin Islands
0:00
0:00
Close
Hong Kong Industry Group Calls for HK$20 Billion Support Fund to Ease Property Market Stress
Joe Biden’s Post-Presidency Speaking Fees Face Weak Demand amid Corporate Reluctance
Charlie Kirk's murder will break the left's hateful cancel tactics
Kash Patel erupts at ‘buffoon’ Sen. Adam Schiff over Russiagate: ‘You are the biggest fraud’
Homeland Security says Emmy speech ‘fanning the flames of hatred’ after Einbinder’s ‘F— ICE’ remark
Charlie Kirk’s Alleged Assassin Tyler Robinson Faces Death Penalty as Charges Formally Announced
Actor, director, environmentalist Robert Redford dies at 89
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
JD Vance Says There Is “No Unity” with Those Who Celebrate Charlie Kirk’s Killing, and he is right!
Trump sues the 'New York Times' for an astronomical sum of 15 billion dollars
Florida Hospital Welcomes Its Largest-Ever Baby: Annan, Nearly Fourteen Pounds at Birth
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
×